HOUSE OF SPEEDO CHAMPIONS SPEEDO’S UNIQUE CONNECTION TO THE WATER TO DELIVER A REVOLUTIONARY EXPERIENCE IN SWIM RETAIL
SPEEDO’S NEW AND IMMERSIVE RETAIL CONCEPT DEBUTS AT THE PHILLIPINE’S FLAGSHIP STORE IN MANILA THIS APRIL
(London, April 2025) Speedo, the world’s leading swim brand is set to revolutionise its shopping experience with the launch of House of Speedo, a new and immersive retail concept that will initially roll-out at the Philippines flagship store in Manila. House of Speedo brings swimmers closer to the water and the products they love, whether looking to smash a personal best or enjoy a casual dip in the pool. The concept will offer a space that is both functional and inspiring whilst celebrating visitors experience of the water.
With more than 3,500 retail locations globally, and a 100-year legacy of innovation, Speedo continues to redefine what it means to be the #1 swim brand. House of Speedo marks a natural evolution of this legacy, creating a space that uses every touchpoint to guide swimmers in-store, helping shop by end use and occasion. The experience offers intuitive product displays further aiding store navigation, to provide shoppers a premium environment that celebrates the essence of the water in all its forms. Smart digital features bolster the simplicity of the experiences as well as offering educational tools to inform purchases.
From the stillness of the pool to the movement of waves, House of Speedo designs incorporate natural tones and textures, calming neutrals, and recycled materials that evoke the serenity of a day by the beach. Displays take inspiration from a multitude of swim environments, with diving boards and bubbles bringing a playful edge to the stores as well as inspiration for visitors looking to shop their personal style and chosen swim discipline. Brought to life initially in Manila, the flagship store spans 102 square metres and will showcase Speedo’s innovative approach to the store experience and product categorisation via digital displays. Shoppers will also be able to enjoy a store centrepiece which comes in the form of an in-store plunge tank to further elevate the experience.
Speedo VP Brand Marketing, Steph O’Neill said “As the world’s no 1 swim brand, offering swimmers the very best experiences possible is of upmost importance. Through House of Speedo we look to evoke the unique connection to the water we share with our customers, and deliver a new and inspiring approach to the way in which they shop for swimwear and equipment. We’re excited to unveil House of Speedo at our flagship Manila store and to be introducing the concept around the world throughout this year.”
Within the House of Speedo concept, Speedo will integrate the brand’s innovative and sustainable approaches to product display across all product categories. This includes a mannequin portfolio designed to showcase a wide range of shapes and body types, from elite athlete through to the everyday swimmer. Speedo mannequins also hold a unique water drop finish to produce an aesthetic that appears fresh out of the water. The landmark year for the brand will unveil House of Speedo experiences around the globe with Manila opening at Two Parkade on 28 April 2025.
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About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supports swimming from grassroots through to the elite level. In the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System – a cap, goggle and suit designed to work together as one. Speedo continued its legacy of dominance in the pool at the Paris Olympic Games 2024, with over half of Olympic swimming medals won in Speedo. Sported by 170 athletes across the competition including Leon Marchand and Ariarne Titmus, the majority of swimmers competed in Speedo’s latest Fastskin 2.0 race suit. Speedo is distributed in over 170 countries around the world. Speedo’s registered trade marks are owned by Speedo Holdings B.V. To find out more visit: www.speedo.com
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